Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She is passionate about issues of inclusion, equality and diversity, the only SA finalist shortlisted for the Women in Marketing #WIMawards2017, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#FairnessFirst: #CannesYouSeeUs trends at Cannes Film Festival

The Cannes Film Festival is usually filled with chatter about the winning work and those impressive evening gowns the celebs wear. Comments following the 2018 version are proving more substantial than usual, as diversity was front and foremost at the 71st Cannes Film Festival...

By Leigh Andrews 12 hours ago

Tantalising tapas-style Winter antipasti at Anthonij Rupert Wyne's Terra del Capo

On a day that started with a misty chill and brightened to crisp winter perfection, I joined the select group of media dining at Terra del Capo at Anthonij Rupert Wyne on the L'Ormarins Estate in Franschhoek to sample their new tapas-style winter antipasti menu. Get those taste buds ready! This is definitely one to add to your Winter to-do list...

By Leigh Andrews 3 days ago

#BehindtheSelfie with... Lorraine Maisel

This #AfricaMonth, we go behind the selfie with Lorraine Maisel, founder and director of Styling Concepts in Johannesburg and Press Room in Cape Town...

By Leigh Andrews 16 May 2018

#FairnessFirst: Stand with Swift SA's #ThatsNotOK

Focus was on the film industry last week, with Roman Polanski negating the importance of the #MeToo movement, branding it 'mass hysteria'. Pledge to stand with Sisters Working in Film and TV (Swift)'s #ThatsNotOK...

By Leigh Andrews 14 May 2018

#BehindtheSelfie with... Bogosi Motshegwa

This #AfricaMonth, we find out what's really going on behind the selfie with Bogosi Motshegwa, strategic planner at Net#work BBDO...

By Leigh Andrews 9 May 2018

#AfricaMonth: Pitching for Africa

There's no denying Africa is the place to be. Business is booming, international investors are interested, and there are deals for the taking, if you know how to secure them. Here's how to do so, effectively, from both the corporate/sponsor and startup perspective...

By Leigh Andrews 8 May 2018

Classy magnificence of Clos Malverne's winter lifestyle package

Passing landmarks as scenic as they sound - hello, Vineyard Lake - a stay at Clos Malverne in Devon Valley, Stellenbosch is the winter break you're dreaming of. The working farm is down -to-earth and charming, with a tangible sense of relaxation everywhere. And the food - my goodness, the food...

By Leigh Andrews 7 May 2018

#FairnessFirst: The end of the 'inclusion, equality and diversity' talk as we know it?

Inclusion, equality and diversity have long been societal ideals, but there's no denying 'diversity fatigue' is setting in - and we're nowhere near the end goal yet. Here's why it's time to step away from the buzzwords and take action - literally...

By Leigh Andrews 7 May 2018

#AfricaMonth: "We're not the United States of Africa"

AfricArena panellists offered various case studies on doing business in Africa and explained why it's time to focus on partnerships and collaboration across the continent before setting sights off our shores...

By Leigh Andrews 4 May 2018

#AfricaMonth: Feed our startup gazelles and unicorns with funding

Last week's AfricArena media event highlighted the continent's 'funding starvation syndrome', the African startup pyramid, and why we need to boost both the African startup gazelles and unicorns alike...

By Leigh Andrews 3 May 2018

#BehindtheSelfie with... John Vlismas

This week we find out what's really going on behind the selfie with 'lord of the chance' and Loerie Awards MC of note John Vlismas, formally of Whacked Management and OGO Productions...

By Leigh Andrews 2 May 2018

#FairnessFirst: National Geographic's 'Race' issue

National Geographic has tackled the issue of its own 'racist reporting' over its 130-year history in its April 2018 issue, dedicated to the topic of race...

By Leigh Andrews 30 Apr 2018

#BehindtheSelfie with... Franco D'Onofrio

This week we find out what's really going on behind the selfie with Franco D'Onofrio, founding partner of Twiga Communications...

By Leigh Andrews 25 Apr 2018

Matthew Buckland on reigniting Burn Media

Matthew Buckland explains his latest role change at Creative Spark, what it means for Burn Media going forward, and the biggest digital media trends he's anticipating from 2018...

By Leigh Andrews 24 Apr 2018

#FairnessFirst: SheSays launches in Cape Town

'Excited. Uplifted. Motivated. Powerful. We've been ready!' These are some of the sentiments I captured on a chilly Thursday evening in April, when the global SheSays initiative launched its Cape Town chapter at Red & Yellow in Salt River...

By Leigh Andrews 23 Apr 2018

Audio Militia - "Stellar content means repeat business and great reputation"

Audio Militia's co-founder and executive producer Nick Argyros shares how their 2017 Loeries success proves it's time to disrupt the production industry and create content beyond the expected music and audio...

By Leigh Andrews 20 Apr 2018

VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

#BehindtheSelfie with... Sherlin Barends

This week we find out what's really going on behind the selfie with Sherlin Barends, radio presenter on KFM 94.5's #KFMMornings, which was announced as best commercial breakfast show at the recent Liberty Radio Awards...

By Leigh Andrews 18 Apr 2018

#FairnessFirst: Addressing that gender equality pay gap, day by day

It was 'equal pay day' in the US on 10 April. That's how far into 2018 a woman had to work to earn what a man earned in 2017. Here's how to stand up for your rights to equal pay for equal work...

By Leigh Andrews 16 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

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